It’s not often you get to work closely with a global brand, so creating a new logo and entire branding for them was not only exciting but also great fun. Especially when that company, Mr.Lacy, is the No1 brand of lifestyle shoelaces in the world and the designs we created contributed towards helping them establish and cement that position. The logo is as playful as their laces, the colour palette as fresh as their amazing array of choices and the font is a definite reflection of the lifestyle it represents.