We were commissioned by one of the leading distributors of lifestyle brands in Europe to create a backpack concept from scratch. Inspired by the vibrant naval themed colours of the old port of Scheveningen, where their first store originally opened, the branding, through graphic elements of stripes, flag motifs and codes, is representative of the structure and functionality of the local seaside atmosphere. Selington is now a recognised lifestyle brand, having even branched out into skateboarding carrier bags.