Being a global leader is no easy task and ours was to give their brand a more fresh, appealing look, to ensure they stood out in a very competitive field. We created a logo with a combination of straight, square and soft, rounded features inspired by the roughness of the finished product Bathco create, and the smooth, fiery colours of the smelting process. The result is confident, strong and modern, and enables Bathco to benefit from a unique, global brand recognition amongst new and existing competitors.