Paragon is a boutique real estate firm based in Geneva, Switzerland, but despite its relative stature, it’s big in ideas and ambition as well as the size of the deals they close. So the challenge for us in creating their new identity was to capture this spirit, whilst projecting a trusting, valuable and high-performing image. The logo is simple yet complex, sturdy yet flexible, reflecting the Swiss commercial real estate market that Paragon evolves in, therefore oozing a quiet confidence to their valued investors and partners.