Swinckels’ +
Superior Pilsner brand

With the aim of rejuvenating their brand in order to appeal to a younger than usual group, this Swinckels’ ad campaign was created around a fictitious ‘avatar’; a modern day, middle aged character, who is a high-earning individual, discreet and smart, who enjoys the sweeter things in life such as jazz, fine dining, and travelling; the overall identity mirrors this, with a twist of nostalgia, personality and authenticity, with the Swinckels’ brand now being run by the 7th generation.

Website, magazine, social media campaign, newsletter, video