Another brand and project we loved being a part of, with extreme sports being an integral part of the K&J history, is Kiteboardschool. It is the best the Netherlands has to offer, driven by passion and a love for the sport. Also based in our hometown of The Hague, their dynamic energy was definitely something that needed to be reflected in the design. Orange, aside from its obvious Dutch association, represents vitality and exudes positive vibes. In combination with a simple, iconic logo and diagonal designs we created a striking and exciting identity.